Being an artist myself, I have always thought artists should spend their time making art, not trying to become full-time marketers, influencers, salespeople or accountants.
But understanding the basics of the business side of an art career can make a real difference. It can help you earn more, waste less time and make better decisions about where your work (and income) is going.
At Maykyn, we do not teach you how to do your art.
Our goal is to help artists build stronger businesses around the art they already make.
Better business skills, while not our favorite parts of our art career, can help you:
Price your work with more confidence and accuracy to the market
Understand your actual costs and profit
Find the right customers, arts and crafts shows, galleries and opportunities
Present your work more professionally and create a personal brand to differentiate yourself
Avoid wasting money on things that do not work
Plan for arts and crafts shows, exhibitions, commissions and seasonal sales
Create more consistent income
Negotiate better and protect the value of your work
Spend less time guessing what to do next
Understand the need for having a good business network for legal, insurance and financial needs for your business
You do not need to become a social media personality.
You do not need to chase trends, post every day or turn your studio practice into a content machine.
You also do not need to love bookkeeping, marketing or sales.
You simply need enough practical business knowledge to make good choices, recognize opportunities and build a career that supports your work.
That is the purpose of Maykyn: to give artists useful, realistic business tools without asking them to stop being artists.
